MICHAEL JACKSON
International Whisk(e)y Day was first announced on March 27 2008 then officially launched in 2009 at the Whisky Festival Northern Netherlands, in the presence of various whisk(e)y writers, among whom Charles MacLean, Dave Broom, Martine Nouet and Helen Arthur. This was an initiative to honour their friend - and legendary whisk(e)y writer - the late Michael Jackson.
MARCH 27
On this date let every whisk(e)y lover annually raise a dram - wherever in the world he or she may be - to honour the many unsung heroes of the past and present, who have been crafting the King o'Drinks for centuries and will hopefully continue to do so till the end of time.
CHARITY
Not only is this day about enjoying, sharing and celebrating whisk(e)y but also doing some good for charity. Each year whisk(e)y fans donate money to charities of their choice, most commonly of all for Parkinson's Disease charities as Michael suffered with this for many years.
see more at:http://www.internationalwhiskyday.org/