BARTENDER'S CENTRE SEMINAR - HOW TO LAUNCH A SPIRIT BRAND IN 365 EASY STEPS
New for 2014, London Cocktail Week has launched The Bartenders’ Centre: a theatre space offering back-to-back seminars to members of the drinks industry. These seminars each cost £10 to attend, with all profits going to The Bartender’s Best Scholarship Trust. PLEASE NOTE: This is a TRADE ONLY SPACE, with content relevant only to members of the drinks industry. Your WHITE, TRADE ONLY wristband will be required for entry.
From developing a liquid, naming, trademarking, business planning, marketing, social media strategy and PR, drinks industry veteran Alex Kammerling explains how he started Kamm & Sons and talks through the pitfalls which he came across in bringing his idea to the market. Alex gives advice for those thinking about launching their own brand with practical tips and inspiration to help realise their dream.
Alex Kammerling has been working within the drinks industry for over 20 years having started his career as a humble bartender. Alex has worked in cafés, wine bars, cocktail bars, hotel bars and restaurants from London to Sydney via Hong Kong.
During his time in the industry, Alex has worked with leading brands such as Grey Goose, Stolichnaya, Courvoisier, Schweppes and Bombay Sapphire. He has held training sessions and given presentations to thousands of bartenders on spirits, cocktails and service skills from Edinburgh to Montego Bay, managed events such as Elton John’s White Tie and Tiara party to the Prada store opening in Paris. In his time as a bartender Alex has made drinks for the world’s most successful artists, actors, fashion designers, models, rock stars and royalty and has created hundreds of contemporary classic cocktails and judged some internationally recognized cocktail competitions such as the 42 Below World Cup in New Zealand.
Alex has also been writing articles for leading drinks and consumer magazines for over 10 years and has had a number of appearances on Television. In 2004 his own cocktail book, entitled ‘Blend me, Shake me’, was published by BBC books. In 2011 Alex left his role as UK Brand Ambassador for Grey Goose vodka to launch his own brand ‘Kamm & Son’s – British Aperitif’. He is 39 and lives in North London.
more information at: http://www.londoncocktailweek.com/events/how-to-launch-a-spirit-brand-in...
